Manchester United
Player Trading Cards
Re-envisioning the concept of trading cards, with blockchain technology to move beyond static images and give fans a way to understand the season as it evolves.
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Manchester United
Player Trading Cards
Re-envisioning the concept of trading cards, with blockchain technology to move beyond static images and give fans a way to understand the season as it evolves.
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Copied
Manchester United
Player Trading Cards
Re-envisioning the concept of trading cards, with blockchain technology to move beyond static images and give fans a way to understand the season as it evolves.
Copy link
Copied
Manchester United
Player Trading Cards
Re-envisioning the concept of trading cards, with blockchain technology to move beyond static images and give fans a way to understand the season as it evolves.
Copy link
Copied
400K
Player trading cards in circulation
30K+
Player trading card owners
7+
Packs opened per paying player
400K
Player trading cards in circulation
30K+
Player trading card owners
7+
Packs opened per paying player
400K
Player trading cards in circulation
30K+
Player trading card owners
7+
Packs opened per paying player
400K
Player trading cards in circulation
30K+
Player trading card owners
7+
Packs opened per paying player
01
Strategy overview
Trading Cards and Stickers are an age old concept that sports fans love across the world. With Tezos being Manchester United's chosen blockchain the team worked closely with the Tezos Ecosystem to bring this concept to life using Kanvas.
Manchester United and the Kanvas team wanted to bring a freshness to the concept by creating cards that would update every time the team played. The aim was to deliver something that felt familiar but changed the way the fans thought about trading cards and collecting their squad.
01
Strategy overview
Trading Cards and Stickers are an age old concept that sports fans love across the world. With Tezos being Manchester United's chosen blockchain the team worked closely with the Tezos Ecosystem to bring this concept to life using Kanvas.
Manchester United and the Kanvas team wanted to bring a freshness to the concept by creating cards that would update every time the team played. The aim was to deliver something that felt familiar but changed the way the fans thought about trading cards and collecting their squad.
01
Strategy overview
Trading Cards and Stickers are an age old concept that sports fans love across the world. With Tezos being Manchester United's chosen blockchain the team worked closely with the Tezos Ecosystem to bring this concept to life using Kanvas.
Manchester United and the Kanvas team wanted to bring a freshness to the concept by creating cards that would update every time the team played. The aim was to deliver something that felt familiar but changed the way the fans thought about trading cards and collecting their squad.
01
Strategy overview
Trading Cards and Stickers are an age old concept that sports fans love across the world. With Tezos being Manchester United's chosen blockchain the team worked closely with the Tezos Ecosystem to bring this concept to life using Kanvas.
Manchester United and the Kanvas team wanted to bring a freshness to the concept by creating cards that would update every time the team played. The aim was to deliver something that felt familiar but changed the way the fans thought about trading cards and collecting their squad.
02
Bringing the cards to life
In keeping with the stylistic vision of the overall project, we optedto use hand drawn images of the players which combined a playful energy whilst also giving a nod to the artistic communities that existin the Tezos and Web3 ecosystems.
The cards are sold in a mystery pack of 7 cards which is combined with a cool reveal mechanism giving the fans a chance to flip each card to see what they have received. This reveal feature was warmly loved by the audience with people enjoying the ripping experience.
The cards contained three levels of rarity; Classic, Rare and UltraRare which appeared with a unique colour scheme to make them visually standout.
Packs were available throughout the season and as players joined the club or left the packs were updated to make sure they always reflected the current squad.
02
Bringing the cards to life
In keeping with the stylistic vision of the overall project, we optedto use hand drawn images of the players which combined a playful energy whilst also giving a nod to the artistic communities that existin the Tezos and Web3 ecosystems.
The cards are sold in a mystery pack of 7 cards which is combined with a cool reveal mechanism giving the fans a chance to flip each card to see what they have received. This reveal feature was warmly loved by the audience with people enjoying the ripping experience.
The cards contained three levels of rarity; Classic, Rare and UltraRare which appeared with a unique colour scheme to make them visually standout.
Packs were available throughout the season and as players joined the club or left the packs were updated to make sure they always reflected the current squad.
02
Bringing the cards to life
In keeping with the stylistic vision of the overall project, we optedto use hand drawn images of the players which combined a playful energy whilst also giving a nod to the artistic communities that existin the Tezos and Web3 ecosystems.
The cards are sold in a mystery pack of 7 cards which is combined with a cool reveal mechanism giving the fans a chance to flip each card to see what they have received. This reveal feature was warmly loved by the audience with people enjoying the ripping experience.
The cards contained three levels of rarity; Classic, Rare and UltraRare which appeared with a unique colour scheme to make them visually standout.
Packs were available throughout the season and as players joined the club or left the packs were updated to make sure they always reflected the current squad.
03
Technical overview
To meet the objective of refreshing the trading card experience, each card exists as a dynamic NFT which means that key statistics (appearances, goals, clean sheets etc) change during each game Manchester United play powered by a Opta integration.
Although all primary sale was handled on collectibles.manutd.com, the cards are available in secondary Tezos marketplaces like objkt.com where users are able to complete their collections with single cards.
03
Technical overview
To meet the objective of refreshing the trading card experience, each card exists as a dynamic NFT which means that key statistics (appearances, goals, clean sheets etc) change during each game Manchester United play powered by a Opta integration.
Although all primary sale was handled on collectibles.manutd.com, the cards are available in secondary Tezos marketplaces like objkt.com where users are able to complete their collections with single cards.
03
Technical overview
To meet the objective of refreshing the trading card experience, each card exists as a dynamic NFT which means that key statistics (appearances, goals, clean sheets etc) change during each game Manchester United play powered by a Opta integration.
Although all primary sale was handled on collectibles.manutd.com, the cards are available in secondary Tezos marketplaces like objkt.com where users are able to complete their collections with single cards.
03
Technical overview
To meet the objective of refreshing the trading card experience, each card exists as a dynamic NFT which means that key statistics (appearances, goals, clean sheets etc) change during each game Manchester United play powered by a Opta integration.
Although all primary sale was handled on collectibles.manutd.com, the cards are available in secondary Tezos marketplaces like objkt.com where users are able to complete their collections with single cards.
04
Finances
Each pack of Player Trading Cards was sold for £3 with the user having the ability to check out via Stripe if using credit or debit cards or use XTZ via Tezpay.
Each card has a built in royalty of 10% which means if any item is sold in the secondary market then the percentage is automatically returned to the project creator via the smart contract.
04
Finances
Each pack of Player Trading Cards was sold for £3 with the user having the ability to check out via Stripe if using credit or debit cards or use XTZ via Tezpay.
Each card has a built in royalty of 10% which means if any item is sold in the secondary market then the percentage is automatically returned to the project creator via the smart contract.
04
Finances
Each pack of Player Trading Cards was sold for £3 with the user having the ability to check out via Stripe if using credit or debit cards or use XTZ via Tezpay.
Each card has a built in royalty of 10% which means if any item is sold in the secondary market then the percentage is automatically returned to the project creator via the smart contract.
04
Finances
Each pack of Player Trading Cards was sold for £3 with the user having the ability to check out via Stripe if using credit or debit cards or use XTZ via Tezpay.
Each card has a built in royalty of 10% which means if any item is sold in the secondary market then the percentage is automatically returned to the project creator via the smart contract.
05
Results
With over 400,000 cards in circulation and a dedicated number of owners who purchased the cards, Player Trading Cards has been a hit with the audience and had a great reaction.
Importantly this base allowed us to take the next step in the journey as Player Trading Cards takes on a new life as Fantasy United.
05
Results
With over 400,000 cards in circulation and a dedicated number of owners who purchased the cards, Player Trading Cards has been a hit with the audience and had a great reaction.
Importantly this base allowed us to take the next step in the journey as Player Trading Cards takes on a new life as Fantasy United.
05
Results
With over 400,000 cards in circulation and a dedicated number of owners who purchased the cards, Player Trading Cards has been a hit with the audience and had a great reaction.
Importantly this base allowed us to take the next step in the journey as Player Trading Cards takes on a new life as Fantasy United.
05
Results
With over 400,000 cards in circulation and a dedicated number of owners who purchased the cards, Player Trading Cards has been a hit with the audience and had a great reaction.
Importantly this base allowed us to take the next step in the journey as Player Trading Cards takes on a new life as Fantasy United.
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Start your journey
Get in contact with our team and register your
interest in Kanvas, your brands journey starts here.
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Start your journey
Get in contact with our team and register your interest in Kanvas, your brands journey starts here.
By submitting, you agree to our privacy policy and may receive follow-up emails.
Start your journey
Get in contact with our team and register your interest in Kanvas.
By submitting, you agree to our privacy policy and may receive follow-up emails.
Start your journey
Get in contact with our team and register your interest in Kanvas, your brands journey starts here.
By submitting, you agree to our privacy policy and may receive follow-up emails.
02
Bringing the cards to life
In keeping with the stylistic vision of the overall project, we optedto use hand drawn images of the players which combined a playful energy whilst also giving a nod to the artistic communities that existin the Tezos and Web3 ecosystems.
The cards are sold in a mystery pack of 7 cards which is combined with a cool reveal mechanism giving the fans a chance to flip each card to see what they have received. This reveal feature was warmly loved by the audience with people enjoying the ripping experience.
The cards contained three levels of rarity; Classic, Rare and UltraRare which appeared with a unique colour scheme to make them visually standout.
Packs were available throughout the season and as players joined the club or left the packs were updated to make sure they always reflected the current squad.
02
Bringing the cards to life
In keeping with the stylistic vision of the overall project, we optedto use hand drawn images of the players which combined a playful energy whilst also giving a nod to the artistic communities that existin the Tezos and Web3 ecosystems.
The cards are sold in a mystery pack of 7 cards which is combined with a cool reveal mechanism giving the fans a chance to flip each card to see what they have received. This reveal feature was warmly loved by the audience with people enjoying the ripping experience.
The cards contained three levels of rarity; Classic, Rare and UltraRare which appeared with a unique colour scheme to make them visually standout.
Packs were available throughout the season and as players joined the club or left the packs were updated to make sure they always reflected the current squad.