Manchester United
Fantasy United
Building on the Player Trading Cards programme, Fantasy United is a brand new way to think about Fantasy Football Games where you choose a dedicated team of Manchester United players in a 5 a side, can you conquer the league?
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Manchester United
Fantasy United
Building on the Player Trading Cards programme, Fantasy United is a brand new way to think about Fantasy Football Games where you choose a dedicated team of Manchester United players in a 5 a side, can you conquer the league?
Copy link
Copied
Manchester United
Fantasy United
Building on the Player Trading Cards programme, Fantasy United is a brand new way to think about Fantasy Football Games where you choose a dedicated team of Manchester United players in a 5 a side, can you conquer the league?
Copy link
Copied
Manchester United
Fantasy United
Building on the Player Trading Cards programme, Fantasy United is a brand new way to think about Fantasy Football Games where you choose a dedicated team of Manchester United players in a 5 a side, can you conquer the league?
Copy link
Copied
400K
Player trading cards in circulation
8K
Squads buit
500+
Mini leagues created
400K
Player trading cards in circulation
8K
Squads buit
500+
Mini leagues created
400K
Player trading cards in circulation
8K
Squads buit
500+
Mini leagues created
400K
Player trading cards in circulation
8K
Squads buit
500+
Mini leagues created
01
Strategy overview
Fantasy games traditionally work on a league level, which although great for game play doesn’t allow a singular focus on one team. In order to help build deeper fan engagement on a regular returning basis, Fantasy United allows Manchester United to have more compelling content for match day.
With the success of Player Trading Cards it made sense for the teams to work together again bringing the project to life on Kanvas using the Tezos blockchain.
01
Strategy overview
Fantasy games traditionally work on a league level, which although great for game play doesn’t allow a singular focus on one team. In order to help build deeper fan engagement on a regular returning basis, Fantasy United allows Manchester United to have more compelling content for match day.
With the success of Player Trading Cards it made sense for the teams to work together again bringing the project to life on Kanvas using the Tezos blockchain.
01
Strategy overview
Fantasy games traditionally work on a league level, which although great for game play doesn’t allow a singular focus on one team. In order to help build deeper fan engagement on a regular returning basis, Fantasy United allows Manchester United to have more compelling content for match day.
With the success of Player Trading Cards it made sense for the teams to work together again bringing the project to life on Kanvas using the Tezos blockchain.
01
Strategy overview
Fantasy games traditionally work on a league level, which although great for game play doesn’t allow a singular focus on one team. In order to help build deeper fan engagement on a regular returning basis, Fantasy United allows Manchester United to have more compelling content for match day.
With the success of Player Trading Cards it made sense for the teams to work together again bringing the project to life on Kanvas using the Tezos blockchain.
02
Gametime
To play the game fans simply connect their wallet on collectibles.manutd.com and a squad selector allows them to create their five player team. Each player can select a Rare card that earns you double points for that player, while an ultra rare allows you to net triple points for your star player.
Once submitted the team appears in the Global league but to add an extra level of personal excitement, fans get to play against their friends by building their own mini league.
02
Gametime
To play the game fans simply connect their wallet on collectibles.manutd.com and a squad selector allows them to create their five player team. Each player can select a Rare card that earns you double points for that player, while an ultra rare allows you to net triple points for your star player.
Once submitted the team appears in the Global league but to add an extra level of personal excitement, fans get to play against their friends by building their own mini league.
02
Gametime
To play the game fans simply connect their wallet on collectibles.manutd.com and a squad selector allows them to create their five player team. Each player can select a Rare card that earns you double points for that player, while an ultra rare allows you to net triple points for your star player.
Once submitted the team appears in the Global league but to add an extra level of personal excitement, fans get to play against their friends by building their own mini league.
02
Gametime
To play the game fans simply connect their wallet on collectibles.manutd.com and a squad selector allows them to create their five player team. Each player can select a Rare card that earns you double points for that player, while an ultra rare allows you to net triple points for your star player.
Once submitted the team appears in the Global league but to add an extra level of personal excitement, fans get to play against their friends by building their own mini league.
03
Technical overview
Using the dynamic Player Trading Cards, created by Kanvas, Fantasy United allows for gamification for every match of the season. The Opta powered statistics create the basis for the points system which was then adapted to make it more compelling.
With an always on element, squads are locked 90 minutes before kick-off so that fans can choose up until the moment lineups are announced.
During the game statistics tick up in realtime, giving fans an exciting extra element to match day.
After the games the Match Centre allows fans to deep dive into the scoring and see which players they missed out on
03
Technical overview
Using the dynamic Player Trading Cards, created by Kanvas, Fantasy United allows for gamification for every match of the season. The Opta powered statistics create the basis for the points system which was then adapted to make it more compelling.
With an always on element, squads are locked 90 minutes before kick-off so that fans can choose up until the moment lineups are announced.
During the game statistics tick up in realtime, giving fans an exciting extra element to match day.
After the games the Match Centre allows fans to deep dive into the scoring and see which players they missed out on
03
Technical overview
Using the dynamic Player Trading Cards, created by Kanvas, Fantasy United allows for gamification for every match of the season. The Opta powered statistics create the basis for the points system which was then adapted to make it more compelling.
With an always on element, squads are locked 90 minutes before kick-off so that fans can choose up until the moment lineups are announced.
During the game statistics tick up in realtime, giving fans an exciting extra element to match day.
After the games the Match Centre allows fans to deep dive into the scoring and see which players they missed out on
03
Technical overview
Using the dynamic Player Trading Cards, created by Kanvas, Fantasy United allows for gamification for every match of the season. The Opta powered statistics create the basis for the points system which was then adapted to make it more compelling.
With an always on element, squads are locked 90 minutes before kick-off so that fans can choose up until the moment lineups are announced.
During the game statistics tick up in realtime, giving fans an exciting extra element to match day.
After the games the Match Centre allows fans to deep dive into the scoring and see which players they missed out on
04
Season long excitement
One of the ongoing challenges for all fantasy games is how do you keep fans coming back through the season.
Through clever use of the in game points, Manchester United were able to create a regular returning Player of the Month content series to drive fans from social media back into game.
Additionally a Head to Head mechanic was created to allow shorter challenges between fans, this allows an entry point at any point in the season.
04
Season long excitement
One of the ongoing challenges for all fantasy games is how do you keep fans coming back through the season.
Through clever use of the in game points, Manchester United were able to create a regular returning Player of the Month content series to drive fans from social media back into game.
Additionally a Head to Head mechanic was created to allow shorter challenges between fans, this allows an entry point at any point in the season.
04
Season long excitement
One of the ongoing challenges for all fantasy games is how do you keep fans coming back through the season.
Through clever use of the in game points, Manchester United were able to create a regular returning Player of the Month content series to drive fans from social media back into game.
Additionally a Head to Head mechanic was created to allow shorter challenges between fans, this allows an entry point at any point in the season.
04
Season long excitement
One of the ongoing challenges for all fantasy games is how do you keep fans coming back through the season.
Through clever use of the in game points, Manchester United were able to create a regular returning Player of the Month content series to drive fans from social media back into game.
Additionally a Head to Head mechanic was created to allow shorter challenges between fans, this allows an entry point at any point in the season.
05
Results
Fantasy United, built on the success of Player Trading Cards has been incredibly well received by fans. The Mini League feature has been a great way for fans around the world to come together and play not only domestically but also on a global basis.
With a growing number returning every single match day the game is beginning to show real traction with Manchester United fans who are keen to focus on their team. It also is a great example of how Manchester United utilised the Tezos Ecosystem to get closer to their fans and provide new engagement.
05
Results
Fantasy United, built on the success of Player Trading Cards has been incredibly well received by fans. The Mini League feature has been a great way for fans around the world to come together and play not only domestically but also on a global basis.
With a growing number returning every single match day the game is beginning to show real traction with Manchester United fans who are keen to focus on their team. It also is a great example of how Manchester United utilised the Tezos Ecosystem to get closer to their fans and provide new engagement.
05
Results
Fantasy United, built on the success of Player Trading Cards has been incredibly well received by fans. The Mini League feature has been a great way for fans around the world to come together and play not only domestically but also on a global basis.
With a growing number returning every single match day the game is beginning to show real traction with Manchester United fans who are keen to focus on their team. It also is a great example of how Manchester United utilised the Tezos Ecosystem to get closer to their fans and provide new engagement.
05
Results
Fantasy United, built on the success of Player Trading Cards has been incredibly well received by fans. The Mini League feature has been a great way for fans around the world to come together and play not only domestically but also on a global basis.
With a growing number returning every single match day the game is beginning to show real traction with Manchester United fans who are keen to focus on their team. It also is a great example of how Manchester United utilised the Tezos Ecosystem to get closer to their fans and provide new engagement.
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Get in contact with our team and register your interest in Kanvas, your brands journey starts here.
By submitting, you agree to our privacy policy and may receive follow-up emails.
Start your journey
Get in contact with our team and register your interest in Kanvas, your brands journey starts here.
By submitting, you agree to our privacy policy and may receive follow-up emails.
Start your journey
Get in contact with our team and register your interest in Kanvas.
By submitting, you agree to our privacy policy and may receive follow-up emails.
